8 Principles to Build Attractive, Realistic Financial Projections for Startups
Raising capital? Investors want to see where your startup is headed and how their investment will help. Build your financial projections based on the following principles, and you will be on your way...
View ArticleHow to Attract Investors with an Irresistible Story that Makes Your Company...
Your initial encounter with an investor or lender may come in many forms. Whatever the format, it is important to understand exactly how to attract investors and tell an irresistible story that makes...
View ArticleWhen Opportunity Comes Knocking, Fast Funding Opens the Door
Entrepreneurs raise capital in order to have a war chest that lets them capitalize on opportunities. The problem is getting that war chest is a horribly slow, inefficient, and distracting process....
View ArticleStartup Interview: Q&A with Matt Moody, Founder and President of Bellwethr
We caught up with Bellwethr Founder and President, Matt Moody, to learn a little more about how his startup helps tech companies stay on track with growth and customer satisfaction. The post Startup...
View ArticleLighter Capital Makes the Inc. 5000 List – Four Years in a Row!
We’re honored to be on the Inc. 5000 for the fourth year in a row! Huge hats off to our committed team members and the amazing 350+ startups we've funded to date! The post Lighter Capital Makes the...
View ArticleBusiness Lines of Credit: What SaaS Startups Need to Know
A business line of credit is an excellent choice of working capital for a growing venture. In this article, we explain how a business line of credit works, where to get one, the benefits of the Lighter...
View ArticleHow to Create an Effective Mailchimp Drip Campaign with Landing Pages and...
Learn best practices for creating an effective Mailchimp drip campaign with custom landing pages, free Mailchimp templates, and plenty of examples. The post How to Create an Effective Mailchimp Drip...
View ArticleWhy Is Brand Awareness Important and How Is It Measured?
Brand awareness is a key concept for driving business growth in your startup. We take a look at how to build it - and how to measure it. The post Why Is Brand Awareness Important and How Is It...
View ArticleWhat Is the Best Tech Bank for Financing Startups?
There are a variety of tech banks out there that are friendly to SaaS companies, but the banking world still feels relatively hostile to SaaS founders. So, what's a SaaS founder to do? We explore your...
View ArticleHow to Improve Scalability in Cost Structure
To improve scalability in cost structure, we first need to understand what cost structure is and how it might affect the scalability of a business. The post How to Improve Scalability in Cost Structure...
View ArticleHow to Define Your Ideal Customer Profile
Learning to define your ideal customer is something that’s crucial to the growth of your startup. We take a look at how to get clear on your customers. The post How to Define Your Ideal Customer...
View ArticleWhy Startup Founders are Turning to Non-Dilutive Debt Capital to Fuel Growth
The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing, term loans, and lines of credit to fuel growth.
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